The last years we have been generating data like never before. Google CEO, Eric Schmidt, said the following 6 years ago: “We now create as much information every two days as we did from the dawn of civilisation up until 2003, … That’s something like five exabyte’s of data”. I wouldn’t be shocked if we can do it in one day now. Most of this data is user-generated content, like pictures, instant messages and tweets. But we cannot ignore that in our local businesses, we keep track of way more data than before.