Using Azure Blob storage in SSRS reports

Attractive reports are not only showing the hard material statistics and numbers. Visualization of your data leads more and more to graphical decision making. One particular part of your reports are images for logo’s, product images etc. All this data and images were stored on-premise in the past. But when moving to the cloud, where do we need to store and find our data and images? How do we connect to it how do we use it?