Why invest in data science?


Why invest in data science?


“Insurers are investing in data scientists”
“How data science is changing the energy industry”
“How big data is revolutionising the food industry”
“How data science is driving the driverless car”

These are only a couple of titles of news articles, but as you might have noticed, data science is not just a buzz word anymore. It has become serious business! Why?


Personal data vs. business data

The last years we have been generating data like never before. Google CEO, Eric Schmidt, said the following 6 years ago: “We now create as much information every two days as we did from the dawn of civilisation up until 2003, … That’s something like five exabyte’s of data”. I wouldn’t be shocked if we can do it in one day now. Most of this data is user-generated content, like pictures, instant messages and tweets. But we cannot ignore that in our local businesses, we keep track of way more data than before.

But what are we doing with it? Are we a data-driven company? Do we use data that we collect to “build” our business? To drive decision-making? To improve performance? To engage customer?


Informed decisions

If a business does not have a data strategy, you might say that you are reducing your decision-making process to a hunch or even a gamble. Does your company collect a lot of data Then do not reduce your decisions to a gamble. Analyse your data with some decent data science tools, so you can make informed business decisions. Some of these tools are the Microsoft SQL Server suite together with R Services.

If you have huge amounts of data, don’t worry about it. Throw it all in the cloud with Microsoft Azure. Want more information on how all of this is possible or how it can help your business? Then, do not hesitate to contact me. Data science is not something additional anymore. It’s elementary!

Group of computer programmers working in the office. Focus is on blond woman showing something to her colleague on PC.
Updating your Azure SQL server OAuth2 credentials in Power BI via PowerShell for automation purposes
The better way to update OAuth2 credentials in Power BI is by automating the process of updating Azure SQL Server...
Under (memory) pressure
A few weeks ago, a client asked me if they were experiencing memory pressure and how they could monitor it...
Managing files from other devices in a Fabric Lakehouse using the Python Azure SDK
In this blogpost, you’ll see how to manage files in OneLake programmatically using the Python Azure SDK. Very little coding...
Database specific security in SQL Server
There are many different ways to secure your database. In this blog post we will give most of them a...
SQL Server security made easy on the server level
In this blog, we’re going to look at the options we have for server level security. In SQL Server we...
Microsoft SQL Server history
Since its inception in 1989, Microsoft SQL Server is a critical component of many organizations' data infrastructure. As data has...